CLEVELAND -- Though basketball star LeBron James won't be playing for the Red Sox any time soon, he will be teaming up with Boston owners John W. Henry and Tom Werner.
It was announced Wednesday that James and business partner Maverick Partner of LRMR Marketing & Branding will align with Fenway Sports Management in an arrangement that will create global marketing and sponsorship opportunities and also give James a minority share in the professional soccer team, the Liverpool Football Club of the English Premier League.
Fenway Sports Management purchased the rights of Liverpool FC back in October for $488 million.
"We believe this will be a powerful collaboration between FSM and LRMR and LeBron. There are very few athletes who can match his global reach, appeal and iconic status," said Werner. "We are very excited that LeBron will be part of the Liverpool FC family. LeBron and Liverpool each has a powerful presence internationally, with particular strength in Asia, but we feel the business opportunities for both working and being identified together in emerging international markets will result in unforeseen opportunities that neither would have been able to realize alone."
"I am thrilled to be working with John Henry and Tom Werner," said James, who plays for the Miami Heat. "These guys, like me, have a passion for sports. You can see the drive and commitment they have for their teams. For me, this is about being in business with an organization that loves sports as much as I do."
Ian Browne is a reporter for MLB.com. Read his blog, Brownie Points, and follow him on Twitter @IanMBrowne. This story was not subject to the approval of Major League Baseball or its clubs.