BOSTON, MA—At Fenway Park tonight, the Boston Red Sox will show their support for Boston Moves for Health by highlighting Mayor Thomas M. Menino’s initiative throughout the game. Mayor Menino, along with Red Sox President/CEO Larry Lucchino, Blue Cross Blue Shield of Massachusetts President/CEO Andrew Dreyfus, and Executive Director of the Boston Public Health Commission Barbara Ferrer, will participate in a pregame ceremony to promote this health and wellness initiative.
Volunteers from the Boston Public Health Commission will be on hand with iPads to sign up interested fans on www.BostonMovesForHealth.org, and provide more information about the program at tables in the ballpark located at Gates A, B and E. During the game, information about the program will be shown on the video boards for fans to sign up on their smart phones or at home. The first 100 fans to register tonight will received a free pedometer to help count their steps.
In addition to the day at the ballpark, the Boston Public Health Commission will film a public service announcement with a Red Sox player, as well as a training video with Red Sox strength and conditioning coach Pat Sandora to be shown in Boston Public Schools and at Boston Centers for Youth & Families this fall.
In April, Mayor Menino announced a year-long, city-wide campaign to provide people in Boston with easy access to free and low-cost opportunities for physical activity and exercise with the goal of reducing obesity. The Mayor has challenged residents to drop a collective 1 million pounds and move 10 million miles. Anyone can join the campaign at www.BostonMovesForHealth.org, where individuals can track their miles and pounds lost. The site allows users to create a personal profile, set individual fitness goals, log workout routines, receive fitness and nutrition tips, track their progress, and team up with friends for group activities. It also features a community calendar with free and low-cost events, classes and activities that are open to the public.
In conjunction with the Mayor’s initiative, executives from the Boston Red Sox and Blue Cross Blue Shield of Massachusetts will be taking part in a 3-week, steps-based fitness challenge. The executive competition will begin on Monday, July 23rd and will run through Sunday, August 12th. The average steps per team will be calculated each week based on reported steps by the participants.
“The Red Sox have really stepped up to the plate with their support for Boston Moves for Health,” Mayor Menino said. “We’re grateful to have such a committed organization working with us to improve the health of our city, and I look forward to our continued partnership. The Red Sox and Blue Cross are leading by example to promote the importance of physical activity in the workplace and in the community.”
“We’re happy to support the Mayor’s effort to promote healthy and active lifestyles for the citizens of Boston,” said Blue Cross Blue Shield of Massachusetts President/CEO Andrew Dreyfus. “The Blue Cross team is looking forward to a little healthy competition with the Red Sox!”
Boston Red Sox and Fenway Sports Management employees are in the midst of their own internal step competition as part of the Boston Moves for Health initiative.
“We’re excited to take part in another opportunity to raise awareness for the Mayor’s important Boston Moves for Health initiative, which encourages support for health and fitness,” said Red Sox President/CEO Larry Lucchino. “We’re already in the middle of a spirited competition among our Front Office staff, and we’re looking forward to seeing how our steps match up to those of our friends at Blue Cross Blue Shield. We are definitely the underdog.”