The Red Sox have added 21 new 46" televisions around the Grandstand seating bowl, bringing the total to 26. They also expanded the Diamond Vision LED panels on the EMC level fascia, allowing a better presentation and more information about the game. Also, the club added a new thinner mesh on the vertical screen behind home plate, making that view materially better for all those sitting behind it.
For group outings to Fenway Park, the club created the Champions Club presented by Alex and Ani, a new venue for groups that pays tribute to the franchise's seven World Series Championships and where patrons can experience the Alex and Ani lifestyle brand.
For season ticket holders who are members of the Royal Rooters Club, the Red Sox built a new kitchen, added private restrooms, and improved the acoustics with sound-absorbing ceiling tiles.
The weatherproof Sunbrite televisions, which give more access to replays and information, will adorn all columns in the Grandstand seating bowl. Televisions will also be added to the First Base Deck, EMC Club, and Dugout Seat areas.
The Champions Club replaces the former Players Club beyond Right Field off the Big Concourse. Introducing natural light from new windows along Ipswich Street, the venue accommodates groups of up to 200 or separate groups of up to 100. The Champions Club has a new sound system, large flat panel televisions, and moveable walls to adjust the size of the room. World Series Championship artwork, wall hangings, and mementos provide the décor. The Champions Club is presented by Alex and Ani, the Rhode Island-based lifestyle brand, designed by Carolyn Rafaelian, offers eco-friendly, positive energy products that adorn the body, enlighten the mind, empower the spirit, and are made in America.
Based on feedback from its members after its first year of operation, the Royal Rooters Club has new, private restrooms and a full service kitchen to provide more menu offerings for its members, who purchase annual memberships. The venue, which is also accessible to fans who tour Fenway Park, is the home of the "Nation's Archives," a collection of historic artifacts, photographs, and exhibits that fill the room and walls. It too will have new, large flat panel televisions, a new sound system, new displays and exhibits, and new ceiling panels to improve acoustics.
On the Brookline Avenue side of the park, the Absolut Clubhouse will have a new, 25-foot bar with custom millwork, granite countertops, wood paneling, and glass shelving. Premium season ticket holders and fans who hold private, special events in the Absolut Clubhouse will also enjoy new flooring, lighting, artwork, furniture, and enhancements to the restrooms.
New, thicker outfield wall pads with customized, high impact foam that exceeds industry standards have been added to right field and center field to improve player safety.
Fans will also notice new signage above the Green Monster this season. Advil®, the number one selling over-the-counter pain reliever, will join Sports Authority and AAA, above the wall.
Delta Design and Construction, based in Medford, MA, were the general contractor for Royal Rooters Club improvements. ANC Sports Enterprises, who has provided all new video displays and scoring systems at Fenway Park, provided the Diamond Vision LED panels. D'Agostino Izzo & Quirk, based out of Somerville, MA, did the architectural work for all the 2013 improvements.
Monster Beef and Turkey Gobbler among new sandwiches
ARAMARK's new menu of sandwiches include Monster Beef, Turkey Gobbler, Pot Roast, BBQ Smoked Pork, steak, and meatball subs. Fans will also experience Bavarian pretzels topped with garlic butter sauce at pizza locations and at a new portable snack cart in the Right Field concourse.
The new Fenway Franks food stand at Gate C adjacent to the WEEI booth will feature hot dogs and a variety of sausages, with an assortment of special toppings, and soft serve ice cream.
Mexican and Chinese Food Headline Fenway's World Fare on Yawkey Way
A revamped Yawkey Way will feature a new stand, Fenway's World Fare, that includes Mexican offerings and popular Chinese food items including rice and lo mein bowls with beef and broccoli, General Tsos's chicken, and hot and sour soup.
Also, the new Budweiser Bash on Yawkey Way will feature a bar and flat screen televisions adjacent to the NESN stage at Gate D.
The Fenway Fish Shack, which debuted in 2011, will return to Yawkey Way with a new menu of fresh seafood offerings from Legal Sea Foods, a New England favorite. New craft beer stands on Yawkey Way and throughout the ballpark will feature Goose Island Honker's Ale, Green Monster Ale, Blueberry Ale, Smuttynose IPA, Magic Hat #9, Cisco Whales Tail Pale Ale, Leinenkugel Summer Shandy, Longtrail Ale, and Harpoon IPA.
The Red Sox and Aramark have also expanded gluten friendly options to include beer, pizza, hot dogs, cookies, brownies, and whoopee pies. Gluten friendly menu options became widely available in 2011.
As a small gesture of appreciation to fans, during the month of April the Red Sox and Aramark will be offering two for one Kayem Fenway Franks and half-price hot chocolate. In addition, children under the age of 14 can receive free kids meals until the 3rd inning. The club will also bring back a 12-ounce domestic draft beer for $5 for the first time since 2004. All of these offerings will be available at designated concession stands throughout the ballpark.